CAKE 44: How was it for you? Evaluating the success of cultural events.
Date: Thursday 25th November
Time: 10am – 11:30am
Join us via zoom to evaluate the success of cultural events.
About the event
The discipline of art audience evaluation is awash with data, but what insight can be generated?
We all have different criteria for the success of what we do and how we want our organisations to evolve, but this can be at odds with what is required by funders. We have to spend a lot of time and effort collecting data and we want to ensure that it’s used for the right purposes by all stakeholders.
How well do we compare to other sectors for data collection?
How sophisticated are the methodologies for good quality data collection?
What analysis can this data drive for actionable insights?
And where are the true voices of audiences?
This CAKE will have speakers discussing approaches to evaluation in the arts and cultural sector from a range of perspectives exploring how evaluation is and could be used to create impact for artists, cultural organisations, audiences and society. Provocation breakout sessions will focus on the value, benefits and merits of evaluation for arts and culture.
Catrina worked for many years as a Customer Insight practitioner mainly in the Technology, Media and Telecoms industry working for mainstream businesses like BT, the Financial Times, and Granada Television. She is currently in the final year of a PhD in Art and Design at the University of Sunderland researching how cultural events are evaluated – with a particular focus on smaller organisations. Using an interdisciplinary approach to audiences, she has a lot to say about how the cultural sector lags behind…
Alex Breeze is co-director of Breeze Creatives a not-for-profit organisation offering contemporary gallery spaces, and accessible studios for artists. He has curated since 2009 at Moving Gallery, Newcastle Arts Centre gallery, 2011-2014, and is currently Curator of Abject gallery. Alex studied fine art at Northumbria University, and worked as a portrait bronze Sculptor. Breeze Creatives focus on the display of international works to consider sub-cultures from around the globe.
Professor Lynne Hall
Professor of Computer Science, School of Computer Science, Faculty of Technology, University of Sunderland, UK
Lynne is a Professor of Computer Science with her research focusing on creativity and interaction, designing and evaluating technologies such as social robotics, intelligent virtual characters and mixed reality experiences. Her research focuses on children’s, teenagers and family’s participation and representation in technology design and on the development and use of evaluation and data-gathering approaches. Lynne is interested in the application of HCI and particularly in innovation and knowledge exchange. She leads the AHRC/ERDF funded Creative Fuse North East project at Sunderland, exploring how to stimulate and foster interdisciplinary, intersectoral innovative practices in the Creative, Digital and IT sectors.
Lynne is a Fellow of the Higher Education Academy and of the British Computer Society. She was Chair of British HCI at Sunderland in 2017 and is the Secretary of the BCS Interactions group.
Whatever your professional background, this event is designed to support potential by inspiring new conversations and allowing introductions to take place that will enable collaboration. The event will take place on Zoom, the video conferencing platform. You don’t need to have an account but we recommend that you sign up for a free account and use the desktop app.
CAKE (Collaboration and Knowledge Exchange) is Creative Fuse North East’s monthly networking event, bringing together businesses, freelancers, academics, charities and creative practitioners from across the Creative, Digital and IT sectors and wider economy. Each themed CAKE event has expert speakers delivering short presentations that explore opportunities and innovation challenges. The events generate debate, explorative discussion and stimulate new innovative ideas by looking at each event’s theme from a variety of different perspectives – in keeping with the event name, attendees enjoy a slice of delicious cake while they network.*
“Not only was the event interesting and enjoyable but, for my company, it was an opportunity to make new connections. It has created new opportunities for Living Archive Limited, at a time in the company’s development where such opportunities are crucial for survival… The CAKE event was a chance to step back for a moment and focus on the bigger picture, and this has been very valuable to me.”
[Dr. Nick Williams Founder, Living Archive Limited]
*[when we return safely to in-person events]
Photo by Markus Winkler on Unsplash