‘The Data Toolbox’ – data-driven decisions for your business
About this Event
This workshop will be taking place online. The Data Toolbox programme is a ‘bootcamp’ style programme – join us for 12 hours of fully-funded contact time over a period of 2 weeks.
Dates: Sessions run from 6th December – 17th December
Duration: 12 hours (across all sessions)
About this event
‘The Data Toolbox’ is part of the Creative Fuse North East project which supports businesses and organisations in the North East to develop their creativity and innovation potential.
This is a free online workshop programme that will help you and your business to become more innovative, productive and effective. Delivered over December, the programme will give participants an insight into how to develop and execute data driven decision making in a business and organisational context. The programme will provide a practical insight into data capturing/extraction mechanisms to make informed decisions.
It will provide hands-on practice based learning opportunities to understand and develop Key Performance Indicators (KPIs) and help you visualise your business or organisation’s historic performance with industry grade data analysis and visualisation tools. Organisations that are keen to learn about the prospect of integrating or developing data-based analysis into their business practice will also benefit from leaning the principles of predictive analytics and forecasting methods without having to learn complex mathematics and computer coding.
During this bootcamp programme, lead speaker Ronnie will be joined by a GDPR specialist.
Who is it for?
The workshops are targeted at SMEs in the North East who want to start, or are at the beginning, of their journey towards developing/implementing data driven approaches to their business practice and decision making. The programme will deliver the fundamentals of data driven approaches in a very practical format, in addition to covering the science behind data driven decision making.
It is therefore ideal for a range of participants including, for example, managers or Business Information specialists who wish to upskill their data analytics and data driven decision-making skills without necessarily having to comprehend mathematical and IT jargon, and who don’t have any prior knowledge of data analytics or machine learning techniques.
The programme offers 12 hours of fully-funded contact time with our e-business and data experts, and will be delivered over December. Participants are required to attend the whole programme.
- 6th December, 11am -12pm
- 8th December, 10am – 1pm
- 10th December, 11am – 1pm
- 13th December, 10am – 12pm
- 14th December , 11am – 1pm
- 17th December, 11am – 1pm
The programme is aimed at broadening thinking, increasing confidence and empowering you to move your business plans forward by using data. This will include:
- best practice in data capture and data visualisation;
- the concept of Big Data in business;
- AI for Managers;
- descriptive analytics;
- customer, product and sales analysis;
- predictive analytics and forecasting;
- customer risk modelling and customer churn analysis.
To register for the ‘Data Toolbox’ programme, please register here.
If you have any questions or wish to register for similar sessions in the future, please email Mark Adamson, Project Director at email@example.com in the first instance.
These workshops are part of a larger programme that supports North East businesses to grow and develop through the support of experts across the five North East universities.
You could be eligible to take part if you have a small to medium sized business, or are a registered as a sole trader, registered freelancer, Social Enterprise or Community Interest Company within the North East Local Enterprise Partnership (LEP) area: Newcastle, Gateshead, North Tyneside, South Tyneside, Northumberland, and Sunderland.
Session 1 – Introduction to Data Driven Decision-Making and the Workshop Programme
Date/Time: 6th December, 11am -12.
Duration: 1 hour session.
- Dr Ronnie Das, Lecturer in Digital Marketing and Data Analytics
- Professor Jonathan Sapsed, Principal Investigator for Creative Fuse North East and Professor of Innovation and Entrepreneurship
- Mark Adamson, Project Director for Creative Fuse North East
An introduction to the Creative Fuse North East project and the aims and objectives and expected outcomes for the workshops. Participants will be invited to introduce themselves and their business/organisation and an outline of the programme will be provided. We will also aim to collect feedback from participating businesses about any potential data they may be able to share that might be used or referenced in the practical sessions later.
Session 2 – Principles of Data Driven Decision Making
Date/Time: 8th December, 10am – 1pm
Duration: 3 hours.
This session will help to develop knowledge of data and decision making in an SME context. The session will also highlight how businesses and organisations can capture and secure data, and how big data can be conceptualised and applied into smaller or medium sized organisations. In addition, the session will also cover the nature of different datasets and database systems.
Session 3 – GDPR, Data Compliance and Data Driven Loyalty (Guest Speaker: Saul Gowens)
Date/Time: 10th December, 11am – 1pm
Duration: 2 hrs
Session 4 – Descriptive Analytics & Historic Performance Analysis
Date/Time: 13th December, 10am – 12pm
Duration: 2 hrs
This session will focus on:
- Product Portfolio Analysis;
- Sales and Customer Analysis;
- Best practices in Data Visualisation;
- Data Storytelling.
Session 5 – Predictive Analytics & Big Data Opportunities
Date/Time: 14th December , 11am – 1pm.
Duration: 2 hrs
This session will focus on understanding the concept of Machine Learning Algorithms in a business context. Key elements of the session include:
- Customer Risk Modelling;
- Email Marketing Campaign Prediction.
Session 6 – Reflective Session: how was it for you?
Date/Time: 17th December, 11am – 1pm
Duration: 2 hrs
For participants to present back their ideas and responses from the programme, including responses to the action tasks set during the previous workshops. This session will also be a good opportunity to reflect on how you might apply the learning and new knowledge, and what next steps you may consider.